We discuss the growing desire for better quality in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and finally, what is coffee-core and why is it important? …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels....
I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractional resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What...
On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation. It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot waiting to be unleashed, the D2C principles that still exist today, avoiding choice paralysis, why D2C trumps omnichannel if it’s profitable, the pros and cons of geographical expansion and growth channels Rich is bullish on in 2024; Threads, Reddit and Podcasts. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca...
On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and predictions for 2024. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to...
We discuss the Agora investment thesis and process, why VC dollars can mask product market fit, where VC-backed D2C is going in 2024, whether it’s better to IPO or sell to a big CPG, why the pandemic was bad for FBA aggregators and the advantages of being a D2C operator and investor. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing...
We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers. Omnisend is intuitive, packed...
