Agency Side Series: Leja Kress, CEO & Founding Partner of Sweden Unlimited


branding agency

On the second episode of the Agency Side Series, I sit down with Leja Kress, CEO and Founding Partner of Sweden Unlimited.

This is a pretty special episode as Leja and I share a passion for 80s new wave and post punk music. So it was a unique opportunity to sit down with her and learn how the band she formed with her husband and twin sister led to the creation of the agency, what they’ve learnt in 20 years of operation, how to maintain relevance, building culture and who would be in her ideal line up for a show at CBGBs, circa 1985.

To celebrate this episode, I created a new wave/post punk playlist. All killers, no fillers. 1976 - 1985. See the playlist here.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.

That’s why 25,000+ innovative companies across the world sell more with Klaviyo. 


Leave a comment


Please note, comments must be approved before they are published