Episode 20: Leja Kress, CEO & Founding Partner of Sweden Unlimited

branding agency

On the second episode of the Agency Side Series, I sit down with Leja Kress, CEO and Founding Partner of Sweden Unlimited.

This is a pretty special episode as Leja and I share a passion for 80s new wave and post punk music. So it was a unique opportunity to sit down with her and learn how the band she formed with her husband and twin sister led to the creation of the agency, what they’ve learnt in 20 years of operation, how to maintain relevance, building culture and who would be in her ideal line up for a show at CBGBs, circa 1985.

To celebrate this episode, I created a new wave/post punk playlist. All killers, no fillers. 1976 - 1985. See the playlist here.

A quick word on my sponsor...

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