Is the eCommerce migration and replatform wave dead or alive and kicking? I sat down with Xavier Armand, CEO at Vaan Group, to discuss his take on Magento and whether there is still an opportunity for brands to make the move. Enjoy 🤙……………… Describe what you doI lead Vaan - an agency that creates the world's best eCommerce websites through our proprietary design framework: Brand Conversion Design. As CEO, I’m responsible for the excellence of our work and the commercial success of the business. This means I spend most of my time either reviewing the work that we do for clients or selling the expertise and process of the agency to new potential clients. I tweet a lot. And today...
It’s tough out there. CACs are high. The barrier to entry to start a brand has never been lower. Consumer wallets are getting tighter and tighter. But don’t worry, I got you.I sat down with Liam Hooper, Senior Paid Digital Marketing Manager at Finisterre, to discuss his take on low hanging performance fruit.Enjoy ✌️..................... Describe what you do I work for a great Cornish brand called Finisterre where I help grow the business through paid marketing, organic and data. If I had to put it in a sentence it would be: To find and connect with the brand’s target customer through paid marketing. This includes working closely with our great agency partners to be their soundboard/clarity giver through to measuring...
Have you ever wondered what it’s like to pivot from founding the most delicious and successful donut business to a DTC food platform? I have. So it was rad to sit down with JP Then, founder of Crosstown and Slerp, to learn all about it. .....................Describe what you doI am the Founder and CEO of Slerp. Slerp is a technology business built by hospitality operators for the hospitality sector. Our core objective is empowering restaurants and food operators by enabling them to directly connect and transact with their customers through their own digital channels. We are enabling them to grow their omni-channel offering and build stronger relationships with their customers. We work with hospitality businesses, franchises and groups ranging from...
By David Mannheim, Founder at Made With Intent .....................Describe what you doI look at things in cynical ways and try to fix them. Often online. Often using whatever skills I possess. Sometimes being a bit too cheeky. I’ve applied this combination of cynicism, skills, and cheekiness to fixing how we measure success within ecommerce and looking out for the consumer. We’ve built a customer experience platform that measures retailers’ customer intent.Why should we use customer intent to unlock personalisation? Personalisation is hard to do, I admit. Data collection, accessibility, and management are making it harder, let alone the restrictions. But intent is the most human form of personalising. It’s real, responsive, and in-moment. It’s about listening more. B2B has been using...
British mathematician, Clive Humby, declared “data is the new oil” in 2006. So where are we with data in 2023? I sat down with Thomas Gleeson, co-founder at StoreHero, to discuss. Enjoy 🙂 ..................... Describe what you doI'm Thomas, a co-founder at StoreHero, an ecommerce profit platform. My journey in the ecommerce world started at home, with my mother running an ecommerce business for over 20 years. I suppose that's just the house I grew up in! I launched some small ecommerce brands and later worked at Shopify for 3.5 years. I started in support and worked though a number of roles later as a Merchant Success Manager for brands in the £25m - £100m bracket. This was a phenomenal experience...
Written by Brad Houldsworth, Head of Strategy at Remarkable Commerce. ........... In this article, we dive into the recent tidal wave of social commerce to understand whether a revolution is on the horizon for B2C retailers, or whether social commerce is just another fad that is not worth the current hype 🔥 First, let's explore the history of social media and how commerce got involved… Have you heard of Sixdegrees.com? It was the first ever social media platform, which launched in 1997. It had about a million members when it peaked and was soon overtaken by Friendster, which is often thought of as the first ‘proper’ social network. It was founded in 2002 and had over a hundred million registered users. Then...
