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NEWSLETTER #5

NEWS NUGGETS 🐓 Industry news nuggets from the world of DTC and beyond... Creators Unite The team behind Parade World have just launched the world’s first marketplace for creators - Moetic. These guys have a pretty serious pedigree when it comes to marketplaces so it’s super cool to see them apply this to the creator economy (currently worth $104.2 billion and growing) and take on the likes of TikTok’s seller programme. High Zalando The big dog German e-tailer, Zalando, has taken a majority stake in Highsnobiety. The business reasoning seems to be that Highsnobiety will make Zalando cooler by offering “cultural relevance and insight” consulting services, whilst Zalando’s eComm/tech muscle will help Highsnobiety scale. I’m intrigued to see how this...

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NEWSLETTER #4

NEWS NUGGETS 🐓 Industry news nuggets from the world of DTC and beyond... Miss-gone-under ~ the fast-fashion retailer, who announced they were going under a week or so ago, has been brought out of administration by Frasers Group. It looks like their behind the scenes documentary series didn’t translate into a P&L able to withstand the challenges of 2022. Is this an opportunity for Mike and co to turn the brand into the world’s most progressive online retailer? Here’s hoping 🤞 Victoria’s Marketplace ~ the world’s largest lingerie company continues its rebirth with a marketplace dominated by women-led brands. I totally get these guys are trying to turn their image around, however, it’s really hard not to feel that this...

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Newsletter #3

NEWS NUGGETS 🐓 Industry news nuggets from the world of DTC and beyond... Find Me An Audience~ Shopify Audiences is a new tool to make it easier for merchants to find customers in a post-iOS 14 world. Mixed reviews on this one. Not sure how effective it will be given how badly Facebook targeting was impacted by Apple’s data changes? Interesting to see this as a Plus only feature. Also, the Shopify v Amazon debate got more interesting with Tobi Lutke suggesting Shopify are ‘happy to integrate’ their buy button whilst Amazon quietly shut down Selz - the DTC platform it acquired in 2021. New Kicks ~ Balenciaga unveiled a new $1850 distressed version of its high topic sneaker. What...

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Newsletter #2

 NEWS 🐓 Industry news nuggets from the world of DTC and beyond...Amazon buy button~ as a consumer, I can totally see it from a convenience perspective. However, as an FBA seller, is it really going to drive way more traffic to my site? And what if my DTC channel is Shopify, which I assume is the DTC platform of choice for loads of FBA sellers? Watch this space 👀Thrasio in trouble?~ this one seems to have flown under the radar in terms of general LinkedIn chatter. Curious to see how that plays out across the aggregator space.Airbnb goes remote~ at the same time, Apple are getting some pretty serious backlash from their WFH policy with many workers saying it will...

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Newsletter #1

NEWS  Industry news nuggets from the world of DTC and beyond...Fancy a printed drink?~ I saw a Times article on these guys a few weeks back. The review was great. Although I can't help but draw parallels between this and another revolutionary portable consumer focussed machine.Not so fast~ this one set the eComm LinkedIn world on fire a couple of weeks back. Still can't wrap my head around how they were thinking about run versus burn rate? If you want to get a little more colour on the backstory, NPR released this story in Feb of 2022.Elon not sure if he'll actually buy Twitter~ loads of great coverage of this. I'm curious to see how his vision pans out compared to other notable...

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