We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy. …………. This podcast is sponsored by my mates at Swap. Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival. From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all...
We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing. …………. This podcast is sponsored by my mates at Swap. Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival. From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all the direct relationships with your carriers, 3PLs, and recycling partners to...
We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good. …………. This podcast is sponsored by my mates at Swap. Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival. From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all the direct relationships with your carriers, 3PLs, and recycling partners to give...
We discuss why post purchases experiences are generally poor, the impact Amazon has had on consumer expectation, what it’s like to build a modern B2B SaaS roadmap, why eCommerce operating systems are important, taking incumbents like Global E and the power of a cool B2B brand. …………. This podcast is sponsored by my mates at Swap. Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival. From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all the direct relationships with your carriers, 3PLs, and recycling partners to give you time back you never knew...
We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon. …………. A quick word from my sponsor SparkLayer. With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly competitive marketplace. With B2B ordering time...
We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024. …………. A quick word from my sponsor SparkLayer. With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly competitive marketplace. With B2B ordering...
