I chat with Chris Garcin, Co-founder & Co-CEO at Pit Viper. Topics we explore: ~ Why 90s culture is still relevant in 2022 ~ Celebrity endorsements ~ The changing face of DTC playbooks ~ Attracting the wrong customer ~ Running a serious business but not taking yourself too seriously ~ And why everyone needs to see the movie ‘Prayer of the Rollerboys” A quick word on my sponsor... This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more so brands can strengthen relationships with customers and drive meaningful...
I chat with Alex Faherty, co-founder & CEO at Faherty. Topics we explore: ~ Growing up in Jersey Shore ~ The pros and cons of running a family business ~ The advantages of founder-led content ~ Balancing online, wholesale and retail sales channels ~ How DTC playbooks change over time ~ Navigating the current macro climate ~ And why Rusty is the GOAT surf brand
I chat with Thomas Robson-Kanu, founder of The Tumeric Co. Topics we explore: ~ Why Turmeric is so good for us? ~ The challenges of disrupting the supplements space ~ The pros and cons of being an athlete and founder ~ Celebrity partnerships ~ Web3’s application in the eComm space ~ Guilty food pleasures ~ And a whole bunch more
I chat with Alan Kwok, Growth Lead at Hero Cosmetics. Topics we explore: ~ Key startup stage growth areas ~ Relearning after iOS 14 ~ Working with TikTok creators ~ Balancing acquisition and retention ~ Harnessing the power of marketplaces ~ Dedicated reviews pages ~ And a whole bunch more
I chat with Tom Broughton, founder of Cubitts. Topics we explore: ~ Disrupting a 300 yr old industry ~ The importance of IRL retail ~ Accidentally becoming a tech business ~ Avoiding Facebook ~ Navigating the current macro climate ~ Finding mentors and not sweating the small stuff
I chat with Chaz Olajide, founder of Sir Dogwood - a curated online marketplace and inclusive community for swank pups and their sartorially-minded pet parents. We explore how to build a community, balancing acquisition and retention, using SMS effectively, key learnings from the pandemic and her favourite animal Instagram accounts.