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S4 2021 - Episode 4

I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. Some of my favourite takeaways from our discussion are... How getting sober led to the creation of Doughp (2:18) Where we are in terms of de-stigmatising addiction recovery (7:28) Why not starting a canned mocktail company was a good idea (10:39) How the pandemic brought about a successful pivot (15:36) The advantages of having real SMS conversations with your customers (25:51) Why being authentic is the only option (27:46) How community can be a differentiator for challenger DTC brands (34:16) What it's like to be a Shark Tank contestant (37:52) A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s...

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S4 2021 - Episode 3

I chat with Fanny Damiette, CMO at Girlfriend Collective. My favourite takeaways from our discussion are... Whether slow fashion and current supply chains can find harmony (11:29) Why customer sophistication is creating a brand identity crisis (15:40) How to prioritise purpose (18:35) Investing in and the challenges of circular-commerce (22:01) Engaging their community to help product development (27:30) Why personalisation is the holy grail of brand marketing (33:50) A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more so brands can strengthen relationships with customers...

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S4 2021 - Episode 2

I chat with Hannah Samano, Founder & CEO of Unfabled. My favourite takeaways from our discussion are... ~Why it's important to re-write the period care story (3:51)~The evolution of personalisation to meet the demands of consumer lifestyles (8:04)~Whether community building is part of the new D2C playbook (14:09)~Why being impact-led helps with customer advocacy and loyalty (19:29)~Why LinkedIn and Clubhouse were successful platforms for investor outreach (30:58)~A robust debate of our favourite Tony's Chocolonely flavours (41:55)A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more...

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S4 2021 - Episode 1

I chat with Aman Advani, co-founder & CEO of Ministry of Supply. My favourite takeaways from our discussion are... Why it's important to know the industry you're disrupting. The art of balancing form and function How they created the workliesure category nine years before it existed Why giving your personal phone number to customers is a great idea A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more so brands can strengthen relationships with customers and drive meaningful metrics like AOV, LTV, CVR, and more....

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S3 2021 - Episode 5

I chat with Matt Bland, co-founder of Ragged Edge. We discuss how a childhood dream led to the creation of Ragged Edge, moving from agency adolescence to agency adulthood, the advantages of finding a niche, the keys to a successful business partner relationship and how they solved their own brand problem. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies...

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S3 2021 - Episode 4

I chat with Liz Whitney, agency world master and founder of Cove. We reflect on the challenges modern agencies face, why coaching helps you become a better consultant, the importance of enjoying the journey, the key ingredients to a successful agency, creating employee personas to help navigate the new hybrid working environment and what the ideal agency model looks like. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications....

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