On this episode I’m chatting with Rob Abrahams, Founder & CEO at COAT Paints and we’re discussing what it’s like to reimagine a 1,000 year old product.
We discuss Rob’s transition from automotive to consumer products, how Coat is aiming to modernise both the front end and back end of the paint industry, why the DTC model is central to Coat's business strategy and certainly NOT dead, how TikTok is gaining importance for engaging their consumers and its impact on the home DIY movement, and how a pair of sweatpants was central to the inception of the brand.
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