ABOUT US
Your Basket Is Empty is a team of digital experts.
We help consumer brands navigating £5m - £50m in revenue make better commercial decisions.
We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us.
Podcasts 🎧
Ep 110: Are design-led brands the best use case for Headless? With Anton Johansson, CEO at Grebban
We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of...
Ep 109 - Ep 109: s Headless a sensible architecture for a modern mid market brand? With Rachael Jones, Head of Strategy at Studio Rotate.
We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing,...
Ep 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at commercetools & MACH Alliance Co-founder
We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals,...