Ep 123: Crafting the ideal tech stack, with Lucy Reid, Co-founder at Your Basket Is Empty

We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good.


This podcast is sponsored by my mates at Swap.

Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival.

From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all the direct relationships with your carriers, 3PLs, and recycling partners to give you time back you never knew you had.

Let them turn your logistics lemons into a Swap lemonade 🍋

Check them out at here.

Enjoy ✌️