Ep 125: Why Rewear is the future, with Holly Beadle Chief Executive Officer at HERA Clothing

We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy.


This podcast is sponsored by my mates at Swap.

Swap is the Ecommerce Operating System (OS) powering brands like Motel Rocks, Joseph Joseph, Drakes, Nadine Merabi, Tala, Never Fully Dressed & Percival.

From shipping, tracking and package protection, to returns and cross-border, they have you covered. And they mean that – their team handles all the direct relationships with your carriers, 3PLs, and recycling partners to give you time back you never knew you had.

Let them turn your logistics lemons into a Swap lemonade 🍋

Check them out at here.

Enjoy ✌️