We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we...
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design...
We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in 10 years? …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization...
We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their...
We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agencies will become more boutique, ShopifyGPT prompt predictions and why Ai WON’T end the agency model …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom,...
We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of a CMS in a Headless architecture and why Grebban bet on Centra. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market...
