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Ep 111: Will Headless agencies be relevant in 10 years? With Alessandro Desantis, Chief Strategy Officer, Nebulab

We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agencies will become more boutique, ShopifyGPT prompt predictions and why Ai WON’T end the agency model …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom,...

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Ep 110: Are design-led brands the best use case for Headless? With Anton Johansson, CEO at Grebban

We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of a CMS in a Headless architecture and why Grebban bet on Centra. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market...

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Ep 109 - Ep 109: s Headless a sensible architecture for a modern mid market brand? With Rachael Jones, Head of Strategy at Studio Rotate.

We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and brand-led companies, the misconceptions of losing the app market, the pros and cons of inhouse versus outsourced teams, the mechanics of total cost of ownership analysis and why 2024 will be the renaissance of Headless. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across...

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Ep 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at commercetools & MACH Alliance Co-founder

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design freedom, the ability to sell in...

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Ep 107: Changing the British perception of speciality coffee with Emma Mckeever, Marketing Director at Origin Coffee

We discuss the growing desire for better quality in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and finally, what is coffee-core and why is it important? …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels....

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Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractional resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What...

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