Ep 110: Are design-led brands the best use case for Headless? With Anton Johansson, CEO at Grebban

We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of a CMS in a Headless architecture and why Grebban bet on Centra.


A quick word from my sponsor Centra.

Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.

Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.

What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.

Take your fashion brand global, faster, further, stronger. Today with Centra.

Enjoy ✌️