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Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata

We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers. Omnisend is...

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Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabs

  I chat with Dr Simon Chard, dentist and founder of PÄRLA in this week’s episode. We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the...

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Ep 92: Ben Read, founder of Redeployable, on building a purpose-driven platform

We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers. Omnisend is...

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Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm

We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform...

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Ep 90: Toby Hoppy, co founder at All Things Butter on disrupting dairy

In this week’s episode, Tim sits down with Toby Hoppy - co founder of All Things Butter - the dairy industry disrupting brand he’s created with chef and food influencer Thomas Straker. With Toby’s experience with Harry’s, Trip and Cubits teamed with Thomas’s 4M audience online and gift as a chef, this episode looks into how they look to build this brand out in the social space. Tim and Toby discuss, disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter. …………. A quick word from my sponsor Omnisend. You...

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Ep 89: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news

…………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers. Omnisend is intuitive, packed with pre-built templates and automation workflows, and guess what? It's also 40% cheaper than the leading ecommerce marketing platform. So, don’t let myths hold you back. Experience email marketing that really sells with...

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