We discuss the growing desire for better quality in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and finally, what is coffee-core and why is it important?
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A quick word from my sponsor Centra.
Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.
Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.
What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.
Take your fashion brand global, faster, further, stronger. Today with Centra.
Enjoy ✌️