Ep 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at commercetools & MACH Alliance Co-founder

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier.


A quick word from my sponsor Centra.

Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.

Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.

What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.

Take your fashion brand global, faster, further, stronger. Today with Centra.

Enjoy ✌️