We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and brand-led companies, the misconceptions of losing the app market, the pros and cons of inhouse versus outsourced teams, the mechanics of total cost of ownership analysis and why 2024 will be the renaissance of Headless.
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A quick word from my sponsor Centra.
Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.
Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.
What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.
Take your fashion brand global, faster, further, stronger. Today with Centra.
Enjoy ✌️