Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor

I sat down with Camilla Craven, fractional CMO.

We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractional resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful.


A quick word from my sponsor Centra.

Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.

Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.

What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.

Take your fashion brand global, faster, further, stronger. Today with Centra.

Enjoy ✌️