We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land. …………. A quick word from my sponsor SparkLayer. With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly competitive marketplace. With B2B ordering time cut in half for 34 St...
We discuss where the biggest B2B opportunity are (B2B2C or B2C2B), whether modern D2C playbooks are informing modern B2B playbooks, the B2B and broader market opportunities in LATAM - where Jason currently lives, and what market places are winning and losing in 2024. …………. A quick word from my sponsor SparkLayer. With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly competitive marketplace. With B2B ordering time cut in half for 34...
We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel. …………. A quick word from my sponsor SparkLayer. With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly...
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really...
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we...
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years. …………. A quick word from my sponsor Centra. Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands. Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels. What are some of the features we really rate? Complete front-end design...
