We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land.
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A quick word from my sponsor SparkLayer.
With a growing demand for a B2C-style buying experience within B2B, more and more brands are turning to wholesale-specific platforms to deliver. Customer experience is no longer a buzzword but a necessity. Features like easy repeat ordering, quick-buy options, order status reports, and clear order rules (like minimum quantities or pack sizing) are the differentiators in an increasingly competitive marketplace.
With B2B ordering time cut in half for 34 St John, wholesalers like Firepot going from 0 to 40 B2B customers in one day, and a 30% increase in average B2B order values for teapigs, SparkLayer is revolutionising B2B buying.
SparkLayer works with businesses of all sizes and stages of growth, integrating seamlessly with partners like Shopify and BigCommerce to transform existing websites into B2B ordering platforms.
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