Ep 114: The intersection of content and commerce, with Magnus Hillestad, Co-founder and CEO, Sanity

We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (one of my big inspirations) and where content and commerce will be in 5 years.


A quick word from my sponsor Centra.

Centra is the only Direct-to-Consumer and Wholesale commerce platform designed exclusively for fashion brands.

Icons like Paul Smith, Our Legacy, Nudie Jeans, Rains, Sandqvist, Ellis Brigham and Luca Faloni trust Centra to help them scale rapidly, globally and across their online and offline channels.

What are some of the features we really rate? Complete front-end design freedom, the ability to sell in every market instantly with their out-of-the-box localization capabilities, a B2B engine and online wholesale showroom that buyers love to use and OMS capabilities to enable advanced fulfilment flows.

Take your fashion brand global, faster, further, stronger. Today with Centra.

Enjoy ✌️