Bonus: Balancing Content & Commerce with Mel McVeigh (Conde Nast) & David Greenaway (We Make Websites.

On this special episode, which was recorded live earlier this month, I sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)

It’s a wide ranging discussion about the interplay of content and commerce, where we discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.