Ep 55: Gary Penn, Global eCommerce Consultant at Chameleon Collective

I sit down with Gary Penn, Global eCommerce Consultant at Chameleon Collective. We explore how the eCommerce landscape has changed in the last twenty years, what the modern DTC playbook looks like, how the Chameleon Collective are disrupting the traditional consultancy model, the challenges of platform selection, why brands need to think about multichannel strategies and how crypto can be used for a good cause.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.