I sit down with Mike Stevens, founder, consultant and author of The Direct To Consumer Playbook. We explore working in startups before startups were a thing, shaking up the confectionary industry with Peppersmith, why timing is so important for selling a company, DTC’s state of play and relevance in 2022, why he decided to write The Direct To Consumer Playbook, the power of omnichannel strategies and disrupting the homeware category with his new venture, Hutside.
A quick word on my sponsor...
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.
Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.