I sit down with Matt Kennedy, CEP & founder of Fussy. We explore why working in advertising is a great foundation for starting a business, launching a product on kickstarter, being relentlessly focussed on the costumer and product. why growth equals marketing AND ops, their Dragons den experience (spoiler alert, the lift is fake), why everything is a creative opportunity and acquisition opportunities in the current macro climate
A quick word on my sponsor...
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.
Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.