We go deep on the recent Blueprint and Klaviyo deal, the power of a consultative product approach, James White’s infamous and trad marked follow the energy principle, the importance of giving in a partner relationship, why the time to value in a partnership requires patience, the pros and cons of being a remote partner manager and his take on personal branding and the power of repurposing content
A quick word on my sponsor...
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.
Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.