I sit down Lauren Kleinman, founder of Dreamday and co-founder of The Quality Edit and we discuss why being brand side helped shape the agency model, the impact key hires can have on a business, how a passion project turned into a separate business in The Quality Edit, why gut and intuition are so important for decision making, why hiring for culture and vetting clients reduces the chances of working with assholes and what Lauren’s dreamday looks like.
A quick word on my sponsor...
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.
Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.