We discuss moving from Kickstarter to Amazon to DTC, the keys to assessing CPG product-market fit (TAM, ship friendliness, shelf life and repeatability), launching new categories and product lines, under indexing on the product, the importance of brand experience in a retail environment and how Will’s LinkedIn shower thoughts are created.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️