In this week’s episode, Tim sits down with Toby Hoppy - co founder of All Things Butter - the dairy industry disrupting brand he’s created with chef and food influencer Thomas Straker. With Toby’s experience with Harry’s, Trip and Cubits teamed with Thomas’s 4M audience online and gift as a chef, this episode looks into how they look to build this brand out in the social space. Tim and Toby discuss, disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter.
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