Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata

We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic.


A quick word from my sponsor Omnisend.

You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths?

In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers.

Omnisend is intuitive, packed with pre-built templates and automation workflows, and guess what? It's also 40% cheaper than the leading ecommerce marketing platform.

So, don’t let myths hold you back. Experience email marketing that really sells with Omnisend.

Enjoy ✌️