Ep 99: Building a marketing automation platform with Rytis Lauris, Co-founder and CEO at Omnisend

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania.


A quick word from my sponsor Omnisend.

You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths?

In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers.

Omnisend is intuitive, packed with pre-built templates and automation workflows, and guess what? It's also 40% cheaper than the leading ecommerce marketing platform.

So, don’t let myths hold you back. Experience email marketing that really sells with Omnisend.

Head to get.omnisend.com/yourbasketisempty for more info.

Enjoy ✌️