Episode 27: Ana Andjelic author of “The Business of Aspiration”

ecommerce consultant

I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic.

We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.