Episode 28: Shimona Mehta, Managing Director EMEA at Shopify

I chat with Shimona Mehta, Managing Director EMEA at Shopify.

We look at predictions for 2021, whether DTC is being replaced by DTE (direct to everywhere), how brands are scaling responsibly and the word on every iOS users' lips - Clubhouse.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.