Episode 30: Eva Pascoe, Director of Ecommerce at The Retail Practice.

ecommerce consultant

I chat with Eva Pascoe - a technology and eCommerce trailblazer, speaker, writer, co-founder of the world's first internet cafe and Director of Ecommerce at The Retail Practice.

We discuss how the tragedy at Chernobyl led to her journey in technology, the shift from omnichannel to pure-play DTC, working smarter not harder and why 2020 was more challenging than the dot com crash.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.