S1 2022 - Episode 5


I chat with Alex Faherty, co-founder & CEO at Faherty. Topics we explore:

~ Growing up in Jersey Shore

~ The pros and cons of running a family business

~ The advantages of founder-led content

~ Balancing online, wholesale and retail sales channels

~ How DTC playbooks change over time

~ Navigating the current macro climate

~ And why Rusty is the GOAT surf brand