I chat with Chris Garcin, Co-founder & Co-CEO at Pit Viper. Topics we explore:
~ Why 90s culture is still relevant in 2022
~ Celebrity endorsements
~ The changing face of DTC playbooks
~ Attracting the wrong customer
~ Running a serious business but not taking yourself too seriously
~ And why everyone needs to see the movie ‘Prayer of the Rollerboys”
A quick word on my sponsor...
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