Episode 40: Liz Whitney, agency world master and founder of Cove

I chat with Liz Whitney, agency world master and founder of Cove.

We reflect on the challenges modern agencies face, why coaching helps you become a better consultant, the importance of enjoying the journey, the key ingredients to a successful agency, creating employee personas to help navigate the new hybrid working environment and what the ideal agency model looks like.

A quick word on my sponsor...

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.

Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.