S4 2021 - Episode 5


I chat with Sarah Arts, Head of Marketing and Communications at Asket. Some of my favourite takeaways from our discussion are...

  • Why we should strive for the pursuit of less (6:45)
  • The advantages of strategic naivety (13:08)
  • Bucking the BFCM trend by closing down your stores (19:53)
  • The challenges of re-commerce (27:54)
  • The pros and cons of working with content creators (33:49)
  • Becoming the David Attenborough of the apparel industry (39:39)

A quick word on my sponsor...

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