I sit down with Georgie Carter, founder of Pepped. We explore creating an agency by accident, the importance of lifecycle marketing and creating relevant customer experiences, how to optimise your retention strategies, the power of high-value content emails, finding opportunities in the current macro climate, the value of creating a niche position and why SMS is going to be a key strategy for brands in 2023 A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to...
I sit down with Adison Clark, Co-Founder of P&Co. We explore how a love of music and motorbike-coffee-tattoo culture led to the creation of the brand, the power of community building and DIY content for early stages of growth, why they focussed on psychographics not demographics, why we need to rebrand the term influencer, pivoting from a brand to an agency and the best piece of advice if you’re starting your own brand. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze...
Tim Masek, founder of 1-800-D2C. We explore how a passion for eComm and a spreadsheet turned into 1-800-D2C, the process of curating the most exciting D2C brands and tech, the power of differentiation through branding, why D2C is NOT dead, rethinking traditional events that focus human connection, why Shopify will continue to dominate and what’s next for 1-800-D2C. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike...
Nicole Compen, founder at raye the store. We explore how working brand side led to the creation of raye the store, the nuts and bolts when it comes to running pop-ups, the secret sauce of truly exceptional experiential retail, how to find and manage and nurture amazing brand partnerships, the challenges of property management and what’s next for raye the store; permanent locations and or going international 🌏
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I sit down with Jed Coleman, co-founder & CEO of Rise & Fall. We explore the origins of Caravan Coffee, the power of timing, creating the antithesis of fast fashion, the advantages of disruptive supply chain models, navigating the current macro climate with great products and value, how to find the ideal co-founder and his ultimate surf and restaurant spots A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications....
I sit down with Lauren Murrell, CEO/Co-Founder of By Sarah London. We explore how a personal trauma led to starting the brand, the pros and cons of starting a business with your sister, community building, why you need to be nimble and adaptable when it comes to social media, the power of morning TV, why becoming a B Corp has been a great business decision and why finding mantras to live by can get you through adversity. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy...
