I sit down with Oliver Duffy-Lee, Founder of Authority Agency and we dicuss why building authority is key to any services business, how to pivot away from referrals as your key lead generation source, the incredible power of positioning, why being a thinker is better than being a doer, how to produce consistently good content, why differentiation is the biggest challenge for agencies in 2023, AI’s influence on the agency landscape and why Notion is the GOAT when it comes to agency ops. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned...
I sit down with Jim, Chris and Andy from Rotate° agency. We explore the origins of the agency, why the tech stack is secondary to solving client business problems, the evolution and future of headless and composable commerce, working with brands like Seedlip and Chilly’s at the early stages of their growth, why being a fractional digital team is a great way to work with clients, the advantages of hiring senior talent and building a high-performing teams and their go-to agency internal tech stack, which includes: Notion, ASANA, Linear, Slack, Figma / Figjam. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own...
On this episode we discuss Dollar Shave Club moving to Shopify and being put up for sale, how Hello Bello got into trouble, Indonesia banning TikTop Shop, why Wiggle might get bought, Nike’s new D2C gym equipment brand, Apple’s Ai announcement and Tala getting into outwear. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than...
I sit down with Matt Kennedy, CEP & founder of Fussy. We explore why working in advertising is a great foundation for starting a business, launching a product on kickstarter, being relentlessly focussed on the costumer and product. why growth equals marketing AND ops, their Dragons den experience (spoiler alert, the lift is fake), why everything is a creative opportunity and acquisition opportunities in the current macro climate A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural...
I sit down with Georgie Carter, founder of Pepped. We explore creating an agency by accident, the importance of lifecycle marketing and creating relevant customer experiences, how to optimise your retention strategies, the power of high-value content emails, finding opportunities in the current macro climate, the value of creating a niche position and why SMS is going to be a key strategy for brands in 2023 A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to...
I sit down with Adison Clark, Co-Founder of P&Co. We explore how a love of music and motorbike-coffee-tattoo culture led to the creation of the brand, the power of community building and DIY content for early stages of growth, why they focussed on psychographics not demographics, why we need to rebrand the term influencer, pivoting from a brand to an agency and the best piece of advice if you’re starting your own brand. A quick word on my sponsor... Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze...
