We discuss the advantages of starting a brand with agency experience, balancing DTC and retail, why being on draught is the holy grail, the challenges and advantages of finding early adopters, the value prop to pubs for non alc options and why focussing on the boring stuff is a key ingredient to startup success.
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A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
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We discuss why Shopify POS was an important service in the early days at Kubix, a day in the life of an agency Ops Director, why brands are likely already using AI but don’t know it, navigating the tech partner landscape and the most challenging aspect of the current economic climate; hiring.
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A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss the beauty of building and selling something you enjoy, the pros and cons of bootstrapping, the similarity in challenges at each stage of the agency life cycle, value-based pricing, the best uses of AI in an agency context, the importance of cultural fit between a buyer and seller and what life looks like after an exit 🚀
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss how a challenging personal period and extensive experience in the FMCG space led to the creation of the brand, the power of combining beauty and emotional well-being, why barriers to entry in the DTC space are both a blessing and a curse, the pros and cons of celebrity-backed brands and what Namrata is most excited about in 2023. …………. A quick word from my sponsor Recharge. Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue. Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge. Enjoy ✌️...
We discuss what skills he acquired after the Peoplevox acquisition, why becoming a trusted advisor is an excellent sales tactic, what a dark stack it is and why it’s important, the power of eCommerce tech curation, why software sales experience is an advantage when advising eCommerce brands, balancing work and life and Ollie’s secret business book recommendation 🤫
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A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss how a last flight out of London at the start of the COVID lockdown kick-started the brand, the advantages of crowd-sourced product development, why embracing a COVID-enforced D2C strategy was so powerful, the process of moving from D2C only to a multi-channel player, using D2C data to inform your retail strategy, why not spending any money on acquisition until the eComm basics were in play was a smart move, why sticking to 0% alcohol has been a key ingredient for success and their five-year mission to build the world's next great beer business.
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