We discuss the history of Recharge, structural changes in the market and how they’re impacting merchants, the move from deterministic to probabilistic marketing, why maximising customer LTV is so important, differentiating loyalty from subscription, the pros and cons of referral programmes and why you just need to trust your gut.
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A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss moving from Kickstarter to Amazon to DTC, the keys to assessing CPG product-market fit (TAM, ship friendliness, shelf life and repeatability), launching new categories and product lines, under indexing on the product, the importance of brand experience in a retail environment and how Will’s LinkedIn shower thoughts are created.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss pivoting from SaaS to agency, being early adopters of Headless, the importance of goal alignment between client and agency, the advantages of starting a brand as agency founders, why Shopify is incredibly hard to beat and the pros and cons of sharing a bed with your co founder.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
\We discuss the early days of shopify, transitioning from platform to agency, the ins and outs of the Able sense deal, agency M&A opportunities, why it’s better to buy than build and the broader headless composable market.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
Instead of our normal broadcast, we’re doing something a little different. Will and Tim spend 30 mins chatting about the past week’s most interesting eComm (and beyond) news. Think Pivot meets Morning Brew pod meets The Rest Is History. We discuss Threadup’s resale report and the general state of circular platforms, Gymshark’s approach to retail and where omnichannel is at, Vice’s demise, KIKI the new Web3 beauty brand and Domm Holland’s new startup, Trady. …………. A quick word from my sponsor Recharge. Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue. Create a seamless subscription experience for...
We discuss Tash’s transition from journalism to agency world, opportunities for brands in the current economic climate, why getting back to basics is and always will be a good strategy, building and fostering a community, the challenges of sweat equity and why one needs to take responsibility for their own personal brand.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
