…………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if you use Omnisend, the email & SMS marketing platform used by more than 100,000 ecommerce brands to attract, convert and keep new customers. Omnisend is intuitive, packed with pre-built templates and automation workflows, and guess what? It's also 40% cheaper than the leading ecommerce marketing platform. So, don’t let myths hold you back. Experience email marketing that really sells with...
In this week’s episode Tim sat down with Shopstory co founder and CEO, Andrzej Dąbrowski. From his background in building digital experiences in Ecom, Andrejz talks about how Shopstory empowers designers and marketers to build visual content without the use of code or developers. Thus meaning, developers can spend their time elsewhere. Hear Andrejz's thoughts visual building, CMSs and the Headless horse race between Shopify, commercetools, Centra, Commerce Layer et al. …………. A quick word from my sponsor Recharge. Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue. Create a seamless subscription experience for your customers community...
We discuss the advantages of a long term strategy horizon when it comes to a sale, why internal and external alignment on what people want out of the deal is key, the ceiling ones hits when they bootstrap, the pros and cons of different communications strategies when announcing the deal and Craig’s top tips for a better due diligence process. …………. A quick word from my sponsor Omnisend. You might’ve heard things like “email marketing is expensive,” “has low ROI,” or “is too complicated.” Now, what if I told you these are all myths? In reality, email marketing can be affordable, bring in a great return on investment, and is incredibly straightforward. Or at least, all that is true if...
It’s the last Wednesday of the month so Will and Tim are here to deep dive on eComm (and beyond’s) most interesting news. They tackle IKEA adopting AI, LMVH’s innovation award, Shopify’s answer to Prime Day, BNPL Pizza, Shop Pay moving into the enterprise, Peleton on the ropes and the sad passing of Bother.
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A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss the history of Recharge, structural changes in the market and how they’re impacting merchants, the move from deterministic to probabilistic marketing, why maximising customer LTV is so important, differentiating loyalty from subscription, the pros and cons of referral programmes and why you just need to trust your gut.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
We discuss moving from Kickstarter to Amazon to DTC, the keys to assessing CPG product-market fit (TAM, ship friendliness, shelf life and repeatability), launching new categories and product lines, under indexing on the product, the importance of brand experience in a retail environment and how Will’s LinkedIn shower thoughts are created.
………….
A quick word from my sponsor Recharge.
Recharge has helped over 15,000 ecommerce merchants grow and retain their customer base through subscriptions—allowing the brands to grow their business by increasing lifetime value, reducing churn, and providing predictable recurring revenue.
Create a seamless subscription experience for your customers community and turn one-time shoppers into long-term customers with Recharge.
Enjoy ✌️
