I chat with Tom Broughton, founder of Cubitts. Topics we explore: ~ Disrupting a 300 yr old industry ~ The importance of IRL retail ~ Accidentally becoming a tech business ~ Avoiding Facebook ~ Navigating the current macro climate ~ Finding mentors and not sweating the small stuff
I chat with Chaz Olajide, founder of Sir Dogwood - a curated online marketplace and inclusive community for swank pups and their sartorially-minded pet parents. We explore how to build a community, balancing acquisition and retention, using SMS effectively, key learnings from the pandemic and her favourite animal Instagram accounts.
I chat with Sarah Arts, Head of Marketing and Communications at Asket. Some of my favourite takeaways from our discussion are... Why we should strive for the pursuit of less (6:45) The advantages of strategic naivety (13:08) Bucking the BFCM trend by closing down your stores (19:53) The challenges of re-commerce (27:54) The pros and cons of working with content creators (33:49) Becoming the David Attenborough of the apparel industry (39:39) A quick word on my sponsor... This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more so brands can...
I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. Some of my favourite takeaways from our discussion are... How getting sober led to the creation of Doughp (2:18) Where we are in terms of de-stigmatising addiction recovery (7:28) Why not starting a canned mocktail company was a good idea (10:39) How the pandemic brought about a successful pivot (15:36) The advantages of having real SMS conversations with your customers (25:51) Why being authentic is the only option (27:46) How community can be a differentiator for challenger DTC brands (34:16) What it's like to be a Shark Tank contestant (37:52) A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s...
I chat with Fanny Damiette, CMO at Girlfriend Collective. My favourite takeaways from our discussion are... Whether slow fashion and current supply chains can find harmony (11:29) Why customer sophistication is creating a brand identity crisis (15:40) How to prioritise purpose (18:35) Investing in and the challenges of circular-commerce (22:01) Engaging their community to help product development (27:30) Why personalisation is the holy grail of brand marketing (33:50) A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more so brands can strengthen relationships with customers...
I chat with Hannah Samano, Founder & CEO of Unfabled. My favourite takeaways from our discussion are... ~Why it's important to re-write the period care story (3:51)~The evolution of personalisation to meet the demands of consumer lifestyles (8:04)~Whether community building is part of the new D2C playbook (14:09)~Why being impact-led helps with customer advocacy and loyalty (19:29)~Why LinkedIn and Clubhouse were successful platforms for investor outreach (30:58)~A robust debate of our favourite Tony's Chocolonely flavours (41:55)A quick word on my sponsor...This podcast is brought to you by Yotpo, the leading eCommerce marketing platform that’s designed to increase customer engagement, promote community advocacy, and improve retention. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more...
